Free Website Audit
Score any small-business website against the same checks Google uses — in 60 seconds.
What it is
The free audit takes any URL and runs it through the five categories Google actually uses to rank: SEO, performance, mobile-friendliness, security, and content quality. The result is a 0-100 score, a letter grade, and 3-5 quick wins specific to that site. The same engine powers the audits Iron Front Digital uses to qualify prospects for our replacement-website service.
Small business owners who suspect their site is underperforming but don't know what's wrong, agency operators auditing prospect sites before pitching, and anyone trying to figure out if their web guy from 2019 actually did good work.
Why it matters
The specific outcomes this capability is designed to produce — and the failure modes it's designed to prevent.
Real Google signals, not vanity metrics
Most free SEO tools report 'meta description length' and call it a day. The Iron Front audit checks Core Web Vitals, mobile-friendliness, schema markup, HTTPS configuration, and content depth — the signals that actually move rankings.
3-5 quick wins per audit
Each audit ends with prioritized fixes the owner can ship this week. "Add a phone number to the header" beats "improve your overall SEO strategy." Specific = actionable.
Letter grade + numerical score
A/B/C/D/F grade plus 0-100 score. Easy to share with a designer or developer ("we got a D, the audit says X is broken") without needing them to interpret a 30-page report.
No bait-and-switch
Free means free. We don't gate the score behind a 'book a 15-min consultation' wall. The audit runs, you see the number, you keep moving. If you want help fixing the issues, Iron Front Sites is one option — but the audit doesn't push you there.
How it works
From "I want to use this" to "it's running in production for me," in 4 steps.
Paste your URL
Any small-business site. We work best with service businesses (HVAC, plumber, electrician, salon, dental, fitness) but the audit handles any URL.
Wait 30-60 seconds
We pull the page, run it through PageSpeed Insights for performance, hit it with the same crawlers Google uses, and have Claude analyze the content. Total wall-time is usually under a minute.
See your score + report
0-100 overall, A-F grade, per-category breakdown (SEO / performance / mobile / security / content), and 3-5 prioritized quick wins.
Optionally: get the report by email
If you want a copy to share with your developer or save for later, we'll email it. Otherwise just bookmark the result page. No required follow-up sequence.
Questions
Is it really free? What's the catch?+
Genuinely free. The audit runs whether you give us your email or not. We capture some leads through the optional email-the-report flow (which goes into a 7-touch nurture sequence pitching Iron Front Sites and the AI Operator's Playbook), but the audit score itself is unconditional. There's no paywall.
How accurate is the score?+
Accurate enough to be useful. We use Google's PageSpeed Insights API for performance numbers (the same data Google uses internally), industry-standard checks for mobile-friendliness and security, and Claude haiku-4-5 for content analysis. If your score differs from another tool's by 5-10 points, that's normal — different scoring weights. If it differs by 30+ points, one tool is wrong; we'd recommend checking a third source.
What's the difference between this and the audit on Iron Front Sites?+
Same engine, different surface. The free audit at /get-free-audit gives you the score and quick wins. The Iron Front Sites flow uses the audit to score prospects and offer them a $97/mo replacement website that fixes everything the audit flagged. Same data, different action — one informs you, the other fixes it.
Can I run audits on my client's sites?+
Yes. The audit endpoint accepts any public URL. Agency operators commonly run audits before pitching prospects — the score gives the prospect a concrete number to react to instead of a vague 'your site needs work.'
Why isn't there a CMS report PDF I can download?+
Because most of our audit value lives in the score + quick wins, not a 30-page report. We can email the report on request (one-click button after the audit completes) but we don't gate the score behind a download form. If you want a PDF for a specific project, the email version converts well.
You might also need
Capabilities that pair naturally with free website audit — each included with every Iron Front Digital subscription.
Iron Front Sites — AI-Generated Replacement Websites
For service businesses with bad websites: we generate a modern replacement, host it, and self-serve you to a $97/mo subscription.
Channel Growth Audit
YouTube channel optimization for established creators (50K+ subs). Async-only weekly written report. $49 founding / $99 standard.
Lead Finder — Yelp + Google Places Search
Search local service-business prospects with Yelp + Google Places merged + trust-scored. Tier-capped weekly delivery to your dashboard.
How Iron Front compares
Already paying for ClickFunnels, HubSpot, GoHighLevel, or Vendasta? These pages walk through what overlaps, what doesn't, and where each tool genuinely wins.
Ready to use free website audit?
Included with every Iron Front Digital subscription. The faster you start, the more time the system gives you back.